In this episode, Alay and Alina discuss: 

Alina’s entrepreneur journey from corporate America to starting her own law firm. 
Playing the long game of business development. 
Alternative fee structures and Pricing. 
The small business network.   

 
Key Takeaways: 

The question “who do you think I should connect with?” at the end of a meeting can be game changing for you and your firm.. 
You need to have both a destination and a map for your firm – it will be unique for every law firm. 
There is a network of small businesses who help and support each other.
People are increasingly intentional about whom they choose to work with; it is no longer just about being a big name. 

 
Tweetable Moments:

* “I really enjoy meeting new people, getting to know them, connecting and building relationships…having your own business is kind of the perfect excuse to do a lot of that.” —  Alina Lee
* “Either you’re winning or you’re learning. As long as you continue to play the game, one of those things will happen.” —  Alay Yajnik
* “It’s totally common to change your law firm name…as your law firm evolves.” —  Alay Yajnik
* “It used to be that there was a strong preference for working with a big name. Now, for the first time, there is more of an emphasis on diversity and inclusion.” —  Alina Lee

  
 
Connect with Alina Lee: 
Website: https://youradattorney.com/ 
Email: Alina@youradattorney.com 
Facebook: https://www.facebook.com/youradattorney 
Twitter: https://twitter.com/youradattorney 
LinkedIn: https://www.linkedin.com/in/alina-lee-22917b43/ 
Instagram: https://www.instagram.com/youradattorney/ 
 
Connect with Alay Yajnik: 
Website: LawyerBusinessAdvantage.com
Email: Alay@YajnikGroup.com
LinkedIn: linkedin.com/in/alayyajnik