In this episode, Alay Yajnik and Terry M. Isner, CEO of Jaffe, discuss how public relations marketing helps small law firms grow rapidly.

Tweetable Moments:
"PR brings a new light to these these firms who have woken up to the fact that they need to support social issues, cultural issues, be a part of change." - Terry M. Isner
"It was their story. We recognized what they were doing, got on board with them, and then shared that with the world." - Terry M. Isner
"Without PR, business development is like running uphill. With PR that works, business development is like running downhill." - Alay Yajnik
"You can't be a superstar in every niche. The competition is too much. The law is too much. You have to pick your lane." - Alay Yajnik