Lawyer Boss Life

Lawyer Boss Life


Chat as a Lead Source with Ted DeBettencourt

June 12, 2025

In this episode, Alay and Ted discuss: 
  • AI vs. human-driven chat
  • How customer experience still requires a human touch. 
  • Increasing the close rate between leads and intake.
Key Takeaways: 
  • A good human chat service can make your digital marketing and law service stand out from the pack. 
  • People still want an empathetic person to relate to what they’re going through, rather than just AI. 
  • In the legal field, people want to know that they’re in the right place, with the right firm for their situation. 
  • Phone leads should be your primary source, but chat leads should be #2.
  • Most law firms say their intake is great, but it is broken in about 50% of cases, and they don’t know it.

 

Tweetable Moments:
  • “What makes us different is we’re human-powered. So our motto is butts, not bots. That’s butts in the seat, not bots in the cloud.” —  Ted DeBettencourt
  • “I use AI pretty much every day now, and I would have a really hard time wrapping my head around taking my client experience and giving that to an AI chatbot. As good as they are, they’re not there yet.” —  Alay Yajnik
  • “What we find is when we use humans, we’re able to get our firms a lot more leads.” —  Ted DeBettencourt
  • “It’s so much easier to talk to a real person on chat than just to fill out some form.” —  Alay Yajnik

  

Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/

Connect with Ted DeBettencourt: 

Website: https://juvoleads.com/ 

LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt 


Connect with Alay Yajnik: 

Podcast: http://lawyerbusinessadvantage.com/ 

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: Alay@YajnikGroup.com

LinkedIn: linkedin.com/in/alayyajnik