What makes self help stick? Lee Rankinen is the co-founder of the Optimal Living Daily podcast, along with Justin Malik. Lee spends four hours a day reading self help content, so he's figured out what works and what doesn't when it comes to learning how to live an optimal life.

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We get an inside look into OLD's path to instant success, what it's like to run SIX podcasts simultaneously, and how to live intentionally.

→ Show notes at lavendaire.com/lifestyle-163