With how easy it is to shop online, it's no wonder people say "brick-and-mortar is dying". But nothing beats trying on an outfit at your favorite store and posing with confidence in the mirror, right? Morning Lavender CEO Kim Le Pham opened her boutique & café with you in mind.

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You may have noticed that we typically have online entrepreneurs on the podcast, so I'm excited to bring the perspective of a brick-and-mortar business owner. Kim Le Pham owns two brick-and-mortar boutiques, with one including a café! In the interview, she talks about starting a business from a personal need, how essential a brand vision is, and her strategies for building a supportive team.

→ Show notes & quotes at lavendaire.com/lifestyle-145