The beauty and skincare industry thrives on "more": buy more products, put more on your skin, and – if they don't work – use them more often. Today's guest is Liah Yoo, a beauty influencer and CEO of KraveBeauty: a skincare brand that sells "less". Through her YouTube channel and business, Liah wants to #PressReset on the skincare industry, promoting transparency, education, and confidence through healthy skin.

Aileen and Liah talk about how KraveBeauty grew from a thirst for skincare knowledge, the importance of a dressing up a brand with your own voice, and what it means to be an effective leader.

→ Show notes & quotes at lavendaire.com/lifestyle-112