Ben and Jeff dive headfirst into the fascinating world of mattresses and sleep quality. In this episode, the dynamic duo unpack the secrets of the mattress industry. They explore the evolution of two-sided flippable mattresses, the impact of different materials on sleep temperature, and the importance of maintaining a consistent daily routine for better sleep quality. Get ready for an insightful discussion on mattress quality, pricing strategies, the importance of trust and value when buying mattresses, and the impact of circadian rhythm on sleep. Stay tuned as we address listener questions and interact with our producer Chris Stone at the helm!