On this three part series inspired by the Content Market World Conference, Kevin Lockett talks to Yext's Jeff Rohr's on his book "Audience", commuting between Cleveland and New York, assembling a team, best places to eat in NYC , how is first job being a host in a restaurant helped his career in marketing, and his love for Saturday Night Live.. Be sure to check out Yext.com and follow Jeff at @JKRohrs on Twitter. Also to download Kevin Lockett's Kindle book, So You Think you Know Content Marketing on Amazon. (Peep out the free download Sept 9-13).