On this on the road edition of the Digital Life, Kevin talks to Jacob Farrar, Director of the Taylor Institute for Direct Marketing at The University of Akron. During their discussion, Jacob talks about his marketing beginings and the institute's Interaction Marketing Summit with Lisa Arthur,Joe Pulizzi, Jim Gundlach and Joe Watson (Visit interactionsummit.com for more details.) You can hear past shows at Digitalkev.com. You can reach out to Kevin at @kevinlockett on Twitter, Soul88.com and Lockettmedia@gmail.com