Just Saying - The BRIEF Lab

Just Saying - The BRIEF Lab


Ep. 376 – What’s the cost of confusion?

August 18, 2025

What’s the return on investment (ROI) if your organization is filled with clear communicators? In a recent conversation with a business consultant, I was challenged to measure it mainly in time savings. In my experience, however, that’s the easy answer. The deeper one is calculating the hidden impact when you cause chaos and confusion?

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