Just Saying - The BRIEF Lab

Just Saying - The BRIEF Lab


Ep. 353 – When your mission changes, why doesn’t your message?

October 21, 2024

If change is the only constant, why aren’t professionals, teams and organizations keeping their message up to date? Whether it’s economic, political, technical or strategic change, organizations must keep their messaging current, yet many keep falling far behind. In this episode, I provide some guidance on how to stay current and avoid having their mission frequently miss the mark.


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