Just Saying - The BRIEF Lab
Ep. 345 – Why does BLUF frequently turn into BLAB?
The term bottom-line-up-front (BLUF) is widely known in military and governments circles. Regardless of how many people are familiar with the acronym, most end up delivering the bottom line at the bottom (or BLAB). This isn’t what busy, attention-starved audiences really want yet are forced to accept.
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