Just Saying - The BRIEF Lab

Just Saying - The BRIEF Lab


Ep. 337 – When your messengers can’t deliver

June 30, 2024

When you have something important to announce, do you take more time thinking about the messages you want to deliver than the people you’re empowering to deliver them? Critical information may never get through to the right audiences because leadership teams are too concerned about framing the right words and not spending enough time arming people to carry them.  In this episode, I provide three simple steps to keep the messenger as much in mind as the message.


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