This episode is part of a new series, Jung in the World B-Sides, where we go off-road to explore the rugged psychological terrain of our current culture.

“Know thyself”—from Socrates to Shakespeare, this wisdom echoed across centuries. But the digital age is turning it inside out. As online influencers rise to fame, persona is overtaking the self. The obsession with self-representation has eclipsed the drive to be true to oneself.

What does it mean to live your life as someone else? In this two-part interview, host Patricia Martin talks with the infamous Jerry Gogosian—real name Hilde Helphenstein—about the hidden psychological costs of her seven-year experiment living as her persona and how she clawed her identity back.

Watch the video of this interview

Hilde Lynn Helphenstein is a visual artist, digital storyteller, and the creative mind behind @jerrygogosian, a popular satirical Instagram meme account that critiques and comments on the global art world through viral images, videos and text pieces. It has since transformed into a community and platform.

Patricia Martin, MFA, is the host of Jung in the World. A noted cultural analyst, she applies Jungian theory to her work as a researcher and writer. Author of three books, her work has been featured in the New York Times, Harvard Business Review, Huffington Post, and USA Today. She holds an MFA in writing and literature from Bennington College and an MA in cultural studies at the University College, Dublin (honors). In 2018, she completed the Jungian Studies Program at the C. G. Jung Institute Chicago where she is a professional affiliate. A scholar in residence at the Chicago Public Library, for the last decade she’s been studying the digital culture and its impact on the individuation process. Patricia travels the world giving talks and workshops based on her findings, and has a private consulting practice in Chicago.

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Executive Producer: Ben Law
Hosts: Patricia Martin, Judith Cooper, Daniel Ross, Adina Davidson, and Raisa Cabrera
2025-2026 Season Intern: Zoe Kalaw
Music: Peter Demuth