Meet Juan: a resilient first-generation immigrant from Honduras whose early relationship with finance might sound familiar to some. Growing up in a family that feared spending money, he learned early on to avoid financial products, including credit cards.

Juan yearned for a career in acting, but when he graduated college, his dreams were abruptly halted by the pandemic. As a result, he found himself at a crossroads.

Although his income was limited and his cost of living was high, Juan became a dedicated learner, soaking up valuable money concepts. His newfound wisdom empowered him to take control of his finances and pivot toward a career as a financial coach. You can learn more about Juan at www.linkedin.com/in/juan-valeriano.

Our episode spotlights Juan’s story and the applicable money tips he’s gathered along the way.

2:48 Juan shares how his family’s immigration experience shaped his beliefs around money.

7:39 As a graduate in the pandemic, he uses this opportunity to educate himself about money.

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