B”H

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Are you ready for some career advice? Cuz you’re about to get it from none other than Aliza Licht. Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. She’s the founder of Leave Your Mark, a multimedia brand and consultancy, where she advises businesses and individuals on brand strategy.

Credited as a social media pioneer and one of the first fashion influencers, Aliza was the former anonymous social media phenomenon DKNY PR GIRL. Her first book, Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media, delivers career mentorship and advice for early professionals.

Her career advice podcast by the same name has garnered over 1.8 million downloads. As a global mentor, she was named one of “America’s Next Top Mentors” by The New York Times and Business Insider’s “Top 20 Most Innovative Career Coaches.” Her second book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive guide to personal branding and was awarded Best Book of 2023 in Business: Marketing and Advertising by the American Book Fest.

Licht is regularly featured in the media, with appearances that include Good Morning America, The Today Show, E!, Bloomberg, and now Jewish Money Matters.

I discovered Aliza’s work after October 7th, when she began using her voice and her skills as a communicator to stand up against terrorism, and antisemitism. Throughout our conversation, we speak about how to stay on brand, and how to choose what things will be on brand for you. Therefore, we had to discuss her decision to do something that may have been perceived as not on brand – using her platforms for Jewish advocacy. Listen how she was able to turn this into an “and,” not an “or.” Getting paid for your work, and the two critical things you need to consider very strongly whenever you’re presented with a career opportunity, so you can get over any self doubt you might feel and move forward. Money mindset, lessons she learned from her parents and more with the wise and wonderful, Aliza Licht.

The post 412: Can your personal values be “on brand”? with Aliza Licht author of On Brand appeared first on Yael Trusch.