Account Managers and Sales Professionals have two basic goals with the customers they serve: 1) Retain the business 2) Grow the business.

It is easier to to acheive both of these goals when you move from a transactional relationship where you are viewed as just another vendor, to a strategic relationhip in which you are pulled in as a partner.

In this podcast we discuss the three levels of customer relationships and how to become a partner your customer trusts and values.

Download Don Daly's free book Account Planning in Salesforce here: http://freebook.salesgravy.com