The 30 Day Rule states that the prospecting you do in this thirty-day period will pay off for the next ninety days. It is a simple, yet powerful universal rule that governs sales and you ignore it at your peril. The implication of the 30-Day Rule is simple. Miss a day of prospecting and it will tend to bite you sometime in the next ninety days. Miss a week and you will feel it in your commission check. Miss the entire month and you will tank your pipeline, fall into a slump, and wake up ninety days later desperate, feeling like a loser, with no clue how you ended up there.