There is a brutal fact in sales. A fact that most unemployed salespeople failed to acknowledge: The number one reason for failure in sales is lack of prospecting activity. Period.

There is no sugar coating it. Prospecting sucks and you need to get over it. The real truth is, if you want to be successful in sales you must prospect consistently. If you dream of having a superstar income and living a superstar lifestyle you must be fanatical about prospecting.