If dermatologists want to reach young people, they can find them on social media, especially the streaming video site TikTok. In this fascinating conversation with Kirk, Dr Shari Lipner, chair of the public education committee at the American Academy of Dermatology, discusses her analysis of dermatologists on TikTok. She argues that more Dermatologists need to be on social media sites like TikTok to reach younger people, and to counter the large amounts of misinformation about dermatology that exists out there. Dr Lipner also discusses the dangers of sponsored content and the impact that can have and advocates for greater education on responsible use of social media, both for dermatology residents and in CME.

Dr. Shari Lipner is an Associate Professor of Clinical Dermatology, Associate Attending Physician, and Director of the Nail Division at the New York-Presbyterian Hospital/Weill Cornell Medical Center.

Her co-author on this article, "Cross-Sectional Analysis of Characteristics of Dermatologists and Sponsored Content on TikTok," from the July-August edition of JCMS is Dr Loma Dave.

Dr Kirk Barber is the Editor in Chief of the Journal of Cutaneous Medicine and Surgery and a Clinical Professor of Medicine at the University of Calgary. 

For more on the work of the CDA, please visit us at dermatology.ca

JCMS Author Interviews is produced by the CDA and David McGuffin of Explore Podcast Productions.

For more great CDA Podcasting content, be sure to check out our Residents Podcast Dermalogues, now in it's fourth season and hosted by Dr Kerri Purdy.