Then they create a customer journey that leads them toward doing business with you. To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy.

I’m afraid we’re going to have to postpone indefinitely. This was the first of many calls that my friend and client, Alexandra, would get in a 48-hour period resulting in a 40% loss of immediate income. This was the day it became clear coronavirus was ...

There are four essential elements for creating an online course in order to ensure it will be profitable and deliver results. Together, these four elements make up a framework I call The Online Course Design Canvas. In this episode,

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry. Have you ever found yourself trying to communicate the ...

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message.

In this episode, I talk about why I created this show and how you will benefit from it. I also talk a bit about my story and how it led me to work with thought leaders as a business and marketing strategist.