Tami Reiss, also known as The Product Leader Coach, brings together the strategy, process, and mindset tools we need to perform our roles as product leaders with the ability to think and communicate like an executive. A coach is able to see the whole field, and they’re watching us, their player, from an outsider’s perspective. “Beyond that,” Tami says, “a coach is a great sounding board; the higher we go in our careers, the less we can turn to our bosses for advice. They’ve either never done our specific job, or we don’t want them to think we don’t know how to do it.” A coach can also help product leaders avoid these critical mistakes:

Lacking a Clear Vision.

“One of the biggest mistakes made by product leaders is failing to ensure there is a clearly defined vision,” Tami explains. Vision – that “story of the future” we’re trying to create in the world – helps people internalize what the world will look like because of the things we are building.”

Insufficient Understanding of Finance.

“The biggest jump product leaders have to make is understanding how to translate customer value into business value,” Tami says. Product leaders who lack financial acumen may face challenges in managing budgets, justifying investments, and driving profitable growth.

Overlooking Inorganic Growth.

“Product people spend their entire careers finding problems, building solutions, and launching products that solve those problems,” Tami offers. But they overlook the fact that sometimes you’re not going to be the person to build the solution.” Inorganic growth means you might have to find a partner; you might have to acquire the solution; or you might be acquired. Inorganic growth is about business growth, Tami concludes. It’s not about  product growth.

Prefer the video experience? Check out the Product Momentum YouTube channel to catch our conversation with Tami Reiss and all our recent guests!

Save the date! ITX’s Product + Design Conference returns to Rochester, June 25-26. Find out more!

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