Guess what?   You need to have a kick@ss website that grabs peoples attention in less than 5 seconds, yup 5.  The second step is to be super crystal clear about what you do, who you're helping, the benefit to them and what makes you different from everyone else.  You may chuckle and think you get it but listen to a couple of the examples in the show and you may rethink that my friend.
We get into the basics of websites and review some of the best companies value proposition.  And get this, most of them are in one sentence.
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