Find yourself asking “Where’s the beef?” when you order a burger these days? You could be a victim of “Shrinkflation.” Rising demand post-pandemic and disrupted supply chains are impacting many of the goods and foods we consume. Will we be getting less of a product for the same price as companies try to protect their bottom lines? Hear what a UCF economist and Marketing professors have to say about what to expect and whether you need to watch out for Shrinkflators around every corner.

• Uluc Ayson, Ph.D. – Associate Professor in the Department of Economics at UCF
• Anand Krishnamoorthy, Ph.D. – Associate Professor of Marketing
• Muge Yayla Kullu, Ph.D. – Associate Professor of Marketing at UCF
• Axel Stock, Ph.D. – Associate Professor of Marketing
• Yael Zemack-Rugar, Ph.D. – Associate Professor of Marketing at UCF

• 00:14 – Introduction
• 01:26 – Are we experiencing inflation?
• 03:40 – What prompts companies to become shrinkflators?
• 05:30 – What are some examples of shrinkflation?
• 08:40 – Are we more sensitive to price than changes in service or packaging?
• 13:00 – Are there any consumer benefits to shrinkage?
• 28:00 – Will shrinkflation be here in a year?
• 32:04 – Dean Jarley’s final thoughts