Michelle Archilla, Creative Communications & Marketing Director for the Congressional Hispanic Leadership Institute (CHLI) shares her story of having to figure out the processes, both technical and procedural, of developing a podcast for her non-profit organization.  She shares the challenges and reward by telling her story, in her words of the high expectations set, the technical learning curve and how she prepares for each interview she conducts. She also gives insight into how the podcasts are being used generally for the organization as well as, specifically to promote special events.  Her outlook is refreshing, encouraging and motivating and her podcasts are not only getting attention for their content and guests, but for the potential they have to help grow the organization. For more information on CHLI, you can find their website at www.CHLI.org.  For more information on how we can help you create your podcast as a marketing tool for your business, you can visit www.multipointstrategies.com or email me at jeff@multipointstrategies.com. This podcast was produced at Hear Me Now studio. www.hearmenowstudio.com