This first episode of “In Your Words” explains the “why” of podcasting as a marketing tool to differentiate, position and brand your business whether for profit or non-profit, service or product, direct to consumer or B2B. With some facts, some emotion and a dose of motivation, it sets the tone for the subsequent bi-weekly programs of interviews and conversations with business owners using podcasts to market their companies. We’ll explore the challenges, process, benefits and successes as they tell their stories in their words. You’ll leave this episode with a greater appreciation of the value of podcasting for your business and a better understanding of how to begin to develop the strategy and implement the process to a more robust marketing effort.