In the interview:
03:14 – Setting yourself apart
06:39 – Why pick a fight?
10:24 – There’s got to be other stories
16:05 – More than a glorified testimonial
18:21 – The power of origins
20:13 – You MUST create value
22:07 – Straddling two worlds
26:31 – How to build authority
30:40 – The roundup post strategy
34:02 – Co-authoring content
35:51 – Can you skip content marketing?
39:52 – The hardest part
41:31 – Some wild ideas for retooling content
50:14 – Going back to the core problem
Part 1 of the series
Enjoy a trip on a boat in the Maldives (and grow your business while you’re at it) – Early bird tickets HERE
Download the PDF transcription and Tips For Leveling Up Your Blog Content

Transcription:
James: James Schramko here from SuperFastBusiness.com. Welcome back. This is part two of a special series with my friend Kyle Gray who is an entrepreneur who helps startups and small businesses grow especially around content marketing. In our part one, which is the episode prior to this, we talked about how you go about making content creation a little less challenging, a little less intimidating, and we covered some really epic points. I encourage you, please go back and listen to episode one if you’ve just arrived at this post because this episode is going to continue to build on what we talked about before.
In the last episode, just for a quick highlight, we talked about content strategy, we talked about style guides, we talked about key relationships and influencers, building a keyword bank, leveraging your own story. We had a bit of banter about two perspectives. How we’ve leveraged our content flow a little bit. We talked about stories and some things that you must do and a couple of content marketing mistakes that you shouldn’t do. So I encourage you, please go back and listen to that.
We also published a guide called 9 Tips for Easier, Better Content Marketing, which you can go and download from part one. So go and grab that. In that guide, we talk about some of the tips that are going to help you make way better content and build more empathy with your audience and get right into the zone of where your customer wants you to be. So with that mention, I’d love to welcome back Kyle Gray to the episode.
Kyle: Thanks so much for having me again, James. I’m excited to be back.
James: Well, you’re pretty much back because we had plenty of things to talk about in part one, and we didn’t finish our list of ideal topics to cover. So today, we’re going to cover some extra topics. We’re going to talk about the blog’s purpose and how we can stand out from every other blog. We’re going to use some examples in that section. We’ll also talk about beyond just getting traffic for your content and how we can use it to build relationships.
We’ll also continue on that journey of how ...