Cookies are Dead! Long Live Geospatial and Predictive Analytics!
The phrase “Know Your Customer” is entering a whole new level of intensity. No, it’s not going to compromise privacy. But it is going to drastically reduce or strategically redirect advertising and lead gen marketing budgets. In this episode, Ken Sheehan reveals how KnoWhere, LLC provides actionable geospatial and predictive business intelligence by leveraging a unique mix of typical and atypical methodologies and data.