Imagine being able to have a drink of pure, filtered, crystal clear water without spending a dime on five gallon refill jugs or having to toss a plastic bottle in the recycle bin afterwards. Cody Soodeen’s start-up, Kara Water (www.karawater.com), has developed the technology to do this. He tells about all the mistakes a young technology company should watch out for when designing and manufacturing a new product!