Today's episode is all about the Instagram bio. We are getting ready to do a series of four episodes here in November. Every Monday, beginning the 8th, to the 15th, 22nd and 29th. They’re all about the four main components to an Instagram platform that never change. Now, we all know Instagram changes constantly at the speed of light. It is frustrating!

We all get that. However, there are four main components that do stay the same that you can count on so far. These things are kind of the same across all boards. As far as all social media, you need to keep all these four things in mind usually. The first is a great Instagram bio. You’ll always have a bio in just about every type of social media that there is.

The second is the content you have to have. Good content is crucial.

 

 

 

Right? We have to provide valuable content. That's the second. The third item is followers. You have to have followers, no matter which platform you’re on and when. People who follow you and engage with your content are crucial to your small business. Everyone wants more followers because that grows your platform and grows your reach.

Lastly, you almost always need to have a link where you can drive traffic off of that social media platform. So in these next four weeks, we are going to really hone in on these four items and talk about them a little bit. While we do that, I want you to picture, in your mind, a cafe. 

 
Making an entrance memorable with your bio
When my kids were growing up, our favorite cafe was called K&W. Does anybody remember the K&W cafes? Oh, their macaroni and cheese was to die for. So was the chocolate pie. So, every Sunday after church, We would go there. Usually, a bunch of our friends would show up and our kids would oftentimes go in a different booth than us so that they could feel like they had their own space or whatever.

We would eat with our friends. It was just a great time from the beginning to the end, because the first thing you saw when you walked in the door was actually a person who was sort of the face of the cafe. She had blonde hair, piled on top of her head, lopsided and the kids always commented on it. She was always very nice, dynamic and welcoming and she always had something to say.

Then, we would start to go through the glorious aisle to see all the food starting with the cold things and I’d get their pea salad.

I loved their lasagna and they had different varieties of protein. Then there was the Mac and Cheese and the mashed potatoes and gravy.

We loved their gravy. Then there were the breads and desserts. We always got either the chocolate pie or a chocolate pudding. This was around the formative years of my kids growing up. They’ll always remember that cafe and I remember the day they left town & closed down.

We were all so sad. I don't think we've ever actually found a really good restaurant that we loved quite as much as that cafe. Now, I want to talk to you about cafes because I want you to think of the analogy here. There’s a similarity, when someone lands on your site, “How welcoming is it?”

 
Your bio predicts your content
I want you to think about something today. We're especially going to talk about the Instagram bio today. When someone lands on your site, they want to know how you're going to help. So, a lot of times they'll go to your bio first, after they have sort of found you and explored, or they've seen you as a friend of a friend, and they kind of see your content and want to know, what is this?

People want to know, how can you help them? In the same way, when we went to know, we’re there for our own pleasure.