Laurie McGraw is speaking with Inspiring Woman Andrea Belk Olson, a Behavioral Scientist, Customer Expert and Change Enabler.  Prolific writer and author of three books, the most recent one, of What to Ask: How to Learn What Customers Need but Don’t Tell You which aims to discover those unmet customer needs and turn them into innovations.  Andrea discusses why and how it is possible for her to be holding down and succeeding at a dozen different ventures at any one time.  She provides some previews from her book(s) as to how to use client insights to build better products and businesses.  She also shares perspectives on emerging technology and how that will and will NOT change the industry.

Hear Andrea talk about: