Three years ago Visible was brand new in the world of wireless carriers, and Pearl Servat was generating content about it. Now she herself is fairly new in an elevated role as Head of Brand Marketing and Demand Generation after launching communications efforts for the telcom disruptor division of Verizon.

In Episode 39 of Insider Interviews Podcast with E.B. Moss, Servat gives good content about "brand and demand" marketing and offers examples of how the brand's purpose- and transparency-driven mission runs throughout all their efforts.
Servat, who honed her PR chops in the entertainment and brand world, explains how she made the switch, as they say in the world of carriers, to marketing. Hear about her own evolution, and that of Visible including:
- How Servat leverages partnerships with like-minded brand ambassadors (Kevin Bacon, Dan Levy) and ensures the first all digital wireless carrier in the US doesn't forget its mission of connection and kindness; - How Visible creates an opportunity for customers to touch and feel the brand --which does not have any physical retail locations.
- Why kindness matters, how it came first for the brand...and how it launched a "pay it forward" campaign;
- The thinking behind Visible's calling plan offering -- with its "party plan" that lets strangers come together to bring down the bill!
And, to help cover OUR podcast bills, feel free to buy E.B. a coffee at https://www.buymeacoffee.com/mossappeal -- or just share this with fans of good #B2B podcasts at https://bit.ly/InsiderInterviewsPod and... Thanks for listening!