Insider Interviews with E.B. Moss
From Print to Podcasts and Back: Kathy Doyle of MacMillian
Macmillan Publishing is the only one of the “big five” with its own podcast network. VP Kathy Doyle explains that with audio emerging the way that it has it created an opportunity to use podcasting, whether through an audio book excerpt or interviews or guest series, to serve their authors. And Doyle knows a thing or two about grabbing new opportunities: she embodies the early bird that catches the worm.
As you’ll hear her describe in Episode 31 of Insider Interviews with E.B. Moss, early into her freshman year of college she aimed to give the commencement speech in four years’ time. She got the honor -- and forty-eight hours later was offered her first job in media. Then Doyle was part of the earliest team building out The Wall Street Journal Online. Then, being an early riser, she started to listen to podcasts well before Serial was even a thing. And guess what? She was an early-stage employee on the podcast team of Macmillan Publishing.
From Macmillan's prescient move to team up with Grammar Girl podcast phenom Mignon Fogarty and the Quick and Dirty Tips Network ...and the addition of a narrative network, which just scored an inaugural Ambie Award for their stunning show, Driving The Green Book, Macmillan podcasts garner millions of monthly listens.
Doyle explains her path to podcasting, and the business as it is today, and things to consider for the business tomorrow.
More about Macmillan Podcasts: https://linktr.ee/macmillanpodcasts
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