"Your zip code has more to do with your health than your genetic code." Five-time Chief Marketing/Brand Officer, Arra Yerganian, thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. As CMO of Sutter Health and of One Medical Yerganian actually banned the word "patients." Instead, he said, "We used the person's name, so it wasn't a dehumanizing experience to come into the doctor's office." He shares more approaches to marketing healthcare in this episode of Insider Interviews Epi 22.
Yerganian is on a mission to raise awareness of the biggest issues impacting our health: Social Determinants of Health -- or SDOH. Basically, wealthier areas are have better access to info about healthier foods or access to more parks for fresh air, and more childcare, and so on. So how can we democratize health? For Yerganian, it's awareness, it's education, it's communication.
Yerganian shares the details of best practices and how to get on a healthier collective path, why we're hopefully entering the "roaring 20's" and, ah, why we all need to stand up more! Catch the full conversation and please add your comments, subscribe for more episodes about media, marketing, and advertising... and catch up on previous ones at http://bit.ly/InsiderInterviewsPod
THANKS FOR LISTENING! -- and may you have a happy, healthy, New Year.