David Cohen joined the IAB as President when the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the internet advertising trade association is known for, it upped the world's focus on all things digital. Then the ante for Cohen was upped again when he was named CEO several months later. Pressure? Not to hear it in his Insider Interviews conversation with host E.B. Moss. Cohen, who has helmed major agency divisions and been responsible for $20B in media spending, calmly shared pandemic-influenced strategy changes, and how they're continuing to generate research and set standards based on the pulse of consumers, media buyer and planners.
They also discuss:
● Cohen’s A-ha! moment – from the Yellow Pages!
● The lessons he learned after joining the IAB family that every marketing agency should know
● The changes in consumer consumption trends
● The IAB’s Brand Disruption Summit
● How to navigate through your Brand and Demand goals
● The shift in how digital engagement is being accomplished
● How IAB is helping in pushing cross-platform forward
● How Cohen’s personal mission is helping push support of disadvantaged children.