In Episode 18 -- in which host E.B. Moss perhaps sings again – guest Publicis Health Media president Andrea Palmer demonstrates just how creative and important messaging around healthcare can and should be. You’ll get why she rose quickly through the ranks of PHM -- the strategic media planning and buying agency dedicated to the health and wellness space. Palmer shares what’s currently happening in the healthcare media space and why we should be concerned: She’s determined to ensure the right information is getting out there, came up with tools to help. Palmer also advocates for “Content with a Conscience” and communicating to diverse audiences and not just “to the mean.” Hear Palmer’s thoughts on how the health industry is evolving by nourishing innovation to meet consumer – and brand – needs.