Tom Webster, SVP of Edison Research describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. Not only does he contextualize the growth of podcasting ("Joe Rogan gets the equivalent audience of a Super Bowl every week") but he puts the world of audio into context for us...with wit and great insights. In Episode 16 of Insider Interviews with E.B. Moss, Tom shares some insider scoop on audio research – and a thoughtful POV on the state of radio and the growth of podcasting (including some tips that can help you grow your own podcast).
This former English Lit professor is also the co-author of The Infinite Dial, America's longest-running research series on digital media consumption. But for his side hustles? His own podcast with speaker/marketing advisor, Tamsen Webster, and a newsletter called, appropriately, "I Hear Things."