Phrases with the word “heart” in them are too many to count; it’s our most treasured reference as it mostly aligns with love, soul, happiness... But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of VaynerMedia, a full service digital agency "built for the now." It’s a fairly unique title, but trust media trend-shaper Gary Vaynerchuk (AKA Gary Vee) to assign that role to his “number two” person. I bookended my podcast interview with Silver with serenades, because her job is to encourage "courageous conversations" that ensure the whole company works towards the goals of empathy, heart, speed, hustle, and winning. That aside, we discuss everything from the difference between classic “HR” and the VaynerMedia approach and what they look for in candidates, from how to scale culture, to what how brands should approach marketing in a COVID-19 world.