Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That’s exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy, on the show: to tackle what may be the most complex challenge marketers face: privacy compliance at scale. Sample Page: SafeGuard Privacy Playbook

Richy brings big credibility to the conversation. You’ll hear the stories of a career that included helping launch CNN.com and its digital business, co-founding the IAB, and building an advertising infrastructure still used across the industry. He likes to build things.

And we’re the better for it. Because he’s THE person to help explain why privacy laws aren’t just legal issues—they’re structural ones. And why, if you work in marketing, advertising, media, or tech, these laws apply to you whether you realize it or not.

“These laws don’t care what kind of digital advertising you do. They ask one question: ‘do you have data on a consumer, and what are you doing with it?’”

Richy breaks down what regulators are actually asking, why enforcement is picking up, and why brands are now responsible not only for themselves, but for their entire partner ecosystem.

“Privacy doesn’t have to slow growth. If you standardize it, make it auditable, and prove it once, it becomes a competitive advantage.”

What I appreciate most about Richy’s approach is that it’s practical, and empathetic. He understands the values and the limitations of AI. He knows human attorneys need to be involved.

He has made sure that SafeGuard is nimble and building systems that make compliance auditable, efficient, and—yes—actually helpful to growth, even when the rules keep changing. 

We also talk about:

• Why inboxes listed on privacy policies are now enforcement targets

• How standardization saved digital advertising once before…and why it’s key to compliance now

• Where AI fits into privacy workflows (and where it shouldn’t)

• Why proving compliance matters more than promising it

If privacy still feels abstract or overwhelming, this conversation will give you clarity—and probably a healthy nudge to check a few things you’ve been meaning to look at. 

Speaking of healthy, I’m so honored to have Richy on for 23 million additional reasons: he is also a founding force behind BreastCancer.org, (did we mention they are matching donations through December?) It’s now one of the most recognizable, trusted, peer-reviewed health information sites in the world. Richy put his powers to use, from grabbing the URL to creating the revenue streams that are the foundation for its viability and ability to serve more than 20 million women globally, and counting.

Richy Glassberg works in a world defined by discretion and safeguards, yet remains an open book—grounded in purpose, devoted to his wife and best friend Katy, loyal to his Jack Russells, disciplined through 30 years of training in Shorin-Ryu Karate, and committed to making privacy compliance clearer, calmer, and more human.

Key Moments:

• 00:00 – Why privacy compliance has become a business risk CMOs can’t ignore

• 4:10 – How data privacy laws impact all forms of digital advertising

• 8:55 – How Richy’s sneakers explain privacy really well

• 12:40 – Why brands are now responsible for vendors…and their vendors’ vendors

• 17:05 – What enforcement really looks like (and why it’s accelerating)

• 22:30 – How standardization turns compliance into a competitive advantage

• 26:15 – Using AI to assist privacy teams without replacing legal judgment

• 30:45 – From building CNN.com to how a pixel protected Ted Turner’s business

• 34:50 – The origins of BreastCancer.org and why it’s the work Richy’s most proud of

• 39:10 – Putting digital to good while keeping the open internet viable

• 41:55 – What’s next at SafeGuard Privacy

Connect with Richy Glassberg: https://www.linkedin.com/in/richy-glassberg-49a915

Visit SafeGuard Privacy for more resources: http://www.safeguardprivacy.com

Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts           

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