Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This
week on Inside PR, Terry and David talk about the questions that clients should ask before choosing an agency. Also, they welcome an audio comment from Lauren Oostveen. They play Chris Clarke's commentary for the week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:45 David talks about the PR Network he started on Feedburner. Also, Terry talks about the service that For Immediate Release have been using to monitor their number of listeners called Ripple.

05:09 Terry brings up this week's only comment from Lauren Oostveen. Her question is about measurement and she sends along a link to Consultant Journal. He and David don't have any experience in freelance consulting so instead offer up the question to any listeners with experience as freelancers.

10:50 David talks about being interviewed by a student at Yale University.

12:30 David kicks off this week's topic. He and Terry are going to talk about the questions a client should ask before hiring a PR agency.

14:35 David thinks that
an important question is who is on the account team, and who is the day-to-day contact at the agency? Terry says that agencies are often guilty of the bait-and-switch, where the president does the pitch and more junior people handle the account.

18:04 David asks the next question, where do I rank on budget? You want to find out how important your account is to the firm. At some agencies, a million-dollar budget means being the biggest account, whereas at other agencies it can be a lot lower on the food chain.

24:30 David and Terry talk about investing in current client relationships vs. investing in new business.

27:11 David asks another question: do you have a lot of turnover at your agency?

34:10 David introduces Chris Clarke's commentary for the week.

35:26 Inside PRoper English for the week: infer and imply

37:50 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.