Twitter and Bloomberg Twitter's partnership with Bloomberg to offer 24 hour video news is a positive move. It makes sense for our news feed to be running curated video news alongside the community-generated news. Twitter may not be the first app that Martin, Gini or Joe opens in the morning. But when news breaks, it’s the place we turn to find out the latest. So, we're bullish on its new video initiatives. Feedly features filters They're not here quite yet. But Feedly promises users that it soon will offer Mute Filters. And Feedly is going about developing them the right way. They're surveying users about what they want and asking them to comment on a user interface. Feedly is one of the most useful tools for communications professionals . If you aren't using it, you should be. Click over right now and create a Feedly account. (No, this is not a paid ad. We're just big believers in the value of Feedly and want to share it with others.) Sysomos integrates Communications professionals have long relied on Sysomos MAP for the data used in communications audits and Sysomos Heartbeat for social media monitoring programs. But Sysomos has been acquiring other services. And now these services have been integrated into a single Sysomos Platform offering several functional stacks: search, listen, discover, publish, engage and analyse. All in one user friendly interface that anyone familiar with Tweetdeck or Hootsuite will find intuitive. It’s a whole new Sysomos. Let's just hope that it isn't priced out of the budget range of small and mid-size agencies. Sysomos Light? Yik has Yakked When were you last on Yik Yak. Our bet is not recently. And that's what the company realized too. Users had dropped off steeply. And so Yik Yak threw in the towel. RIP Yik Yak.