#IPRMustKnow Time Berners Lee reminds us about what the Web should be Gini points out some wise words from Tim Berners-Lee about things that must change in order for us to realize the potential of the World Wide Web. And it starts with a concern for privacy. An article well worth reading. Boaty McBoatface went for a swim We just can't get enough of this story. Boaty McBoatface sank beneath the waves - and then resurfaced. Turning a PR embarrassment into something positive and memorable. Channels, Channels and Channels. Can you count on them? Skype. Slack. Twitter. Snapchat. PR pros have adopted many new communication channels in recent years. Lately, there has been a great deal of concern about the future of Twitter. PR won't die if Twitter dies. But it sure will change things. Twitter isn't as much about pitching as it is about understanding the interests of journalists who we might want to pitch. People tweet about the things they care about. And knowing what a a journalist cares about is useful when deciding who to pitch a story to. Having said that, nothing is for ever. So, don't get too comfortable with the tools you use today. You may have to make changes tomorrow.