Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnows Things that caught our attention and that we think you should note include: the future of Twitter? Not a social network, but a news feed, the place to see what's happening. Medium's pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms to promote and amplify it. Don't serve email. Make email serve you. And at this time of the year, all must be asking ourselves how we can get out from under the tyranny of email. We swap tips about how we make email serve us, rather than becoming the creatures of email.