Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This
week on InsidePR, David and Terry discuss the importance of perspective
in the world of public relations. Also, they play an audio comment from
Mitch Joel, talk more "Inside PRoper English", and play another segment from Chris Clarke.

Show Notes

00:29 Terry introduces the show and asks listeners to send comments in an email at insideprcomments@gmail.com, call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

02:08 Terry informs listeners of the new "Inside PRoper English" page on the blog. Have a look!

03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.

05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking.

09:10
Terry says that his most powerful networking tip is to be yourself and
worry about building the relationship. David says to always stay in
touch and provide some value so people see you as someone who can help
them out.

10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.

11:46
Terry introduces this week's topic: perspective, or viewing a situation
from a distance and seeing the big picture. The best PR consultants are
the ones who are well-rounded and knowledgeable in many fields.

13:30
David follows up by saying that PR people need to know a lot. What's
going on in the world of politics or entertainment is of interest to
many people.

15:45 David says that expecting to
come out of PR school and work in either sports or entertainment is
unrealistic. Holding on to those interests in important no matter what
line of public relations you're in.

18:40 Terry
reveals that he likes to learn. He can come up with several instances
where his interests have helped him in his career. He recommends that
people hold on to their interests when they enter a firm.

21:08 Terry tells a story about the time he and David worked with Toyota.

25:46 David talks about his work in the sports world, which has helped him in PR.

28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.

29:50 David talks about recent events when outside interests have helped him professionally.

34:35 David introduces Chris Clarke's
weekly segment. This week, networking extended via IABC and CPRS. David
and Terry think that it's most important to join one or the other and
try to get the most out of the experience.

38:23 Inside PRoper English: this week, "I" vs. "me" ex. "I hope you'll join David Jones and me every week for Inside PR."

41:09 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.