This week, GiniDietrich, MartinWaxman, and JosephThornley chat about all things Facebook. It may be big, but Facebook is like a shark. It just keepsmoving. Recently, Facebook opened itself to sponsored content. Wetalk about recent changes at Facebook, including sponsored content.We talk about the need for adequate disclosure of sponsored contentto enable people to recognize it as such.We also discuss Facebook Messenger's second email inbox. Itseemed to have sent a lot of people into a tizzy. Joe, on the otherhand, is quite happy to have Facebook Messenger filter out as manymessages as possible.Facebook uses its huge data store to fine tune its news andadvertising algorithms. But kudos to the company for thisinnovation: Facebook introduced auto captioning to make itself moreaccessible to people with site impairment. Good on Facebook!And we couldn't talk about Facebook without talking aboutFacebook Live Videos. They are available to all of us and we'vebeen using it. Video for the rest of us. Video that persists(unlike Periscope which expires.) Video that we can schedule withan event. Or, as we have done, video available only to members of agroup (join the Inside PR Facebook group to see the video Joe madeof his end of the recording of this podcast.)