Inside PR

Inside PR


Latest Episodes

Inside PR 557: Looking Ahead to 2022
December 14, 2021

Can you believe it’s mid-December and another year is almost done? That can only mean one thing … it’s time for our annual episode where we gaze into the proverbial communications crystal ball … OK, …

Inside PR 556: Protecting Your Intellectual Property
November 10, 2021

On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.

Inside PR 555: Facebook, decaying from the inside?
October 20, 2021

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus t

Inside PR 554: Content Meets the Sound of Silence
October 06, 2021

Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perh

Inside PR 553: Ethically, Legally, Responsibly
September 22, 2021

In this episode of Inside PR, we talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

Inside PR 552: Imagining Your New Workspace
September 07, 2021

It’s fall—well, almost—and there’s a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes.

Inside PR 551: The Future of the PR Industry
September 01, 2021

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR indu

Inside PR 550: The Plumbing of the Internet
July 28, 2021

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in t

Inside PR 549: When PR People Do Bad Things
July 13, 2021

OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to …

Inside PR 548: What I want isn’t important. It’s about what you want
July 01, 2021

Once they’ve tasted freedom, it’s hard to take that away. It’s not what I want as an employer; it’s what you want as an employee. Has your boss told you that you have to return …