Influential U

Influential U


The Business Cheatsheet with Tyson Crandall

June 23, 2022

Tyson went from being a freelance solopreneur to now running a full-service marketing agency with a 20+ person staff by using what he referred to as Influential U’s “business cheatsheet.” His story is unique in that he’s experienced Influential U’s training and curriculum from two distinct angles; as someone who was starting a new business and as someone who was stuck. He launched a media buying and digital ad management offer while in his initial program with Influential U. Fast forward a couple of years later and he’s taking his second IU program as he becomes the COO of a well established marketing agency that was stuck generating the same amount of profit year after year and was hitting a theoretical ceiling. Fortunately, Tyson had a framework and process that he learned at Influential U that allowed him and his business to achieve goals on an accelerated timeline. Focus and self-awareness are key themes in this interview and Tyson paints a picture as to how you can leverage these to achieve your loftiest of aims.


Each week the Influential U Podcast is streamed live on our website, Facebook, Linkedin, and Youtube. If you enjoyed this podcast, share it with others. Subscribe on Apple Podcasts, Stitcher, or any place you get your podcasts. Don’t be shy. Give a rating or review. We want to know what you think.


Check out our show notes for links to connect with our guests – plus links to websites, books, or special downloads we talked about. This podcast is made possible by the Influential U staff, mentors, and members around the world. Special thanks to our executive producer, Tyson Crandall, and video and sound by Michael Teehee and Darryl Anderle.


The Influential U Podcast is produced by Influence Ecology, LLC in Ventura, California. This episode was recorded on June 15, 2022. The podcast theme is by Chris Standring and titled ‘Fast Train to Everywhere.’


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Podcast Bonuses:



Tyson Crandall on LinkedIn
Sachs Marketing Group Website
Transaction Cycle Download
Personality Download
Conditions of Life Download