Twin Studies have been used for decades to settle the age-old Nature vs. Nurture debate about human behavior: are we hardwired to act according to our biological blueprint, or does our environment influence our behavior or gene expression? Twin Study research has helped find answers to questions on space travel, obesity, IQ, and much more. Empirical evidence has settled the debate for good. The answer? We are both Nature AND Nurture.

But what about a Digital Twin…and what can it teach us? A digital twin is a real-time digital replica of a living or non-living physical entity. This replication is used to find the root cause of issues -or- experiment with changes before they are implemented in real-time. Neil Calvert and his company LINQ model your business with a digital twin – helping organizations experiment with future opportunities before investing in change and transformation. Think of it as Twin Studies for organizations – offering decisions based in evidence.