Recording artists, Isaac and Thorald Koren (The Kin) got everything they asked for; record deals, international notoriety, playing big arenas (touring with Coldplay, PINK, Bon Jovi, and Rod Stewart) — but hadn't quantified what to wish for or how to transact for it. Naively assuming their talent, passion, and fame would eventuate into their personal and financial satisfaction they confronted a sea of indifference and inventoried their lessons to help others. They launched the Alchemy of Creative Expression or ACE, developing a method to help the talented musician, artist, or executive unleash their unique voice and turn their talent into gold.

In our guru talk, we'll hear co-founder Kirkland Tibbels address the importance of both knowing your aims - and transacting accordingly.