They got everything they asked for: record deals, international notoriety, playing big arenas (touring with Coldplay, Pink, Bon Jovi, and Rod Stewart), but recording artists Isaac and Thorald Koren (The Kin) hadn't quantified what to wish for or how to transact for it. Naively assuming their talent, passion, and fame would eventuate into their personal and financial satisfaction, they confronted a sea of indifference and inventoried their lessons to help others. They launched the Alchemy of Creative Expression (A.C.E.), developing a method to help the talented musician, artist, or executive unleash their unique voice and turn their talent into gold.

In this episode's talk, we'll hear Co-Founder Kirkland Tibbels address the importance of both knowing your aims — and transacting accordingly.